BRAND: Team LA Realtors

What We're Creating: Viral advertisement (one that people will want to share)

Target: People looking for a new home in LA County

One-Liner/Single-Minded Thought: "We will stop at nothing to find you the right home."

My Solution: A commercial campaign that shows the LA Realtors team doing mildly insane things to find customers the perfect house.

SCRIPT: TEAM LA REALTORS: WE’LL DO ANYTHING

Open on a sunny Pasadena street. A beautiful mid-century twostory with a FOR SALE sign in the yard.

A car pulls up in front of the house. A couple--well-dressed, mid 30s, gets out. The MAN glances down at his phone.

MAN: I think this is it.

WOMAN: Is anyone here?

MAN: The owner said we could just stop by. Should be open. The woman frowns, a bit uneasy.

WOMAN: Let’s just check. They approach the house and ring the doorbell. No one answers.

WOMAN: Okay then.

She opens the door with a loud CLICK. They enter.

The house is completely unfurnished and eerily silent, except for the tinkling of wind chimes and an ominous creaking sound from somewhere off screen. Still, the house is lovely, and there’s a strange contrast between its beauty and the somehow creepy vibe as the couple explores the house, which is dark except for the natural light coming through the windows.

They convene in the bright, airy kitchen in the back. MAN: This is unbelievable. The asking price seems way too low.

WOMAN: Almost seems too good to be true...

MAN: Let’s check out the upstairs.

Suddenly we hear the CREAK, louder than before this time. They look at each other. The woman GULPS. The man smiles halfheartedly.

MAN: C’mon, what are you worried about?

They head for the stairs.

As they ascend, slowly, the creaking continues. What is it?

They reach the landing. The creaking seems to be coming from one of the bedrooms, whose door is cracked open. Gingerly, they push open the door.

They are greeted by a shocking scene: a man’s BLOODY CORPSE on the ground, blood everywhere in the unfurnished room.

The woman SCREAMS. The couple RUNS.

We stay on the gory scene in the room as we hear the sounds of the couple running down the stairs, slamming the front door. Through the window, we see their car peeling out into the street and driving away.

Again, silence except for the creaking sound.

Then suddenly the corpse moves. He stands up, brushes himself off, and yawns. He looks sprightly. He goes over to the closet and opens it to reveal a little basket of cleaning supplies, a laptop connected to a small pair of speakers, and a big white bucket labeled FAKE BLOOD. He starts wiping himself off with some paper towels, then presses a button on the laptop.

We see the screen. It’s open to a youtube video titled OMINOUS CREAKING SOUND - LOOP.

He pulls his phone out of his pocket and makes a call.

CORPSE: Hey! Mrs. Erickson, yeah it’s looking good! They had another potential buyer but it looks like it fell through. I think they’re definitely gonna take your offer.

We end with an exterior shot of the house.

SUPER: WE’LL DO ANYTHING. SUPER: www.teamlarealtors.com

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